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For a Journal seller on Amazon, we delivered a 360% growth in sales within a 30-day period through Sponsored Display category targeting, resulting in increased engagement and purchases on Amazon.
After a few years of selling Journals on Amazon, the seller struggled with scaling sales while maintaining profitability after Amazon seller fees.
As a competitive category, high advertising cost-per-click (CPC) risked outweighing increased revenue from any sales generated through Amazon advertising
We diversified advertising campaigns to incorporate Sponsored Display campaigns. This allowed us to target top-converting categories while maintaining a more cost-effective CPC, resulting in increased purchases.
Within 30 days, we delivered a 360% increase in sales while improving ROI.
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