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Amazon Case Study 2

Accelerating Sales Growth for a Leading Paper & Print Media Seller on Amazon

Summary:

For a paper and print media seller on Amazon, we delivered a $1.5MM growth in sales within a 30-day period by identifying top keywords through Sponsored Product advertising.

$ 0 M
Growth in Sales
0
Days

Client Background:

A paper and print media seller on Amazon, with more than five years of seller presence on Amazon.

Initial Challenges:

Despite increasing their investment in Amazon advertising, the company faced stagnation. Their growth rate did not match their increased advertising investment. The company aimed to scale its sales while maintaining profitability.

Approach and Strategy:

 We identified the most relevant keywords for their top products. By honing in on these and leveraging Sponsored Product advertising, we successfully maximized the impression share percentage for these top-performing keywords. The result was a significant uptick in total purchases for their leading products on Amazon.

Outcome:

Within a 30-day period, the Amazon seller saw sales grow by more than $1.5MM while improving profitability and ROI.

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